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Dear Broker,
Summer months are a good time to think about the effectiveness of your Web site and prepare for the upcoming year. In addition, as many of your clients are likely travelling, it is important that you are easily accessible and that your online presence reflects positively on your brokerage. Whether they need to report a claim, make a change to their coverage, or look up some general information, your Web site can provide them with a high level of customer service regardless of their location.
Keep reading for tips on some quick and easy ways to enhance your online presence and help support your clients, as well as details on our Premium Package Summer Promotion which allows you to save 25% off of the set-up fee.
Have a great summer!
Erin McKeever
Sales and Account Representative
clientservices@akabroker.com
866.766.3336
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Premium Package Summer Promotion |
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From now until September 15, 2009, you can save 25% off of the set up fee when you sign up for AKA Broker’s Premium Web Site Package.
The Premium Package includes a complete Web site development, ongoing support, and a selection of additional features available to help you customize your online presence.
For more details and a free, no-obligation demo, visit our Web site or contact AKA Broker. |
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Call for a FREE DEMO |
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866-766-3336 |
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New Clients |
• Haber Blain Insurance Brokers
• NSNB Insurance
• DLK Insurance
• Tri-County Insurance
• Morison Insurance |
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Social Networking |
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Does your brokerage have an active presence on popular social networking sites like Facebook and Twitter? If not, now is a good time to consider it. These accounts take only minutes to set up, and give your clients a forum to interact with your staff, as well as fellow insurance consumers. You can also use AKA Broker’s Social Networking Module on your Web site to take further advantage of Web 2.0, and link to the sites from your Web site. The mere fact that you have this feature on your site shows your clients that you are innovative, evolving, and understand technology. |
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Branding Consistency |
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Whether you are a large insurance brokerage with offices across Canada, or a small brokerage with only 2 staff members, your branding is important. Clients will associate you and the quality of your services with your brand, so ensuring that your Web site is consistent with your other marketing materials, particularly when it comes to your logo and brand colours, is crucial to reinforce to visitors to your site that they are at the right place.
If your Web site includes the brand of any other companies, such as your Insurance Partners, make sure their logos are up to date so that your users can easily find who they are looking for. |
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Fresh Content |
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Keeping your content regularly updated instills confidence in your visitors that the information they get on your Web site is current and relevant. By updating your content on a regular basis you can also keep visitors coming back to your site more frequently. By adding AKA Broker’s Content Management System to key pages on your Web site, and an updateable Latest News snippet to your home page, you can keep your content fresh anytime from anywhere you can access the internet. AKA’s Content Management System now features a more user-friendly interface that makes updating your site even easier, and doesn’t require the use of HTML code. |
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| Contact |
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| Erin McKeever – Sales and Account Representative |
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Call Toll Free:
866-766-3336 |
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Email:
clientservices@akabroker.com |
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AKA Broker is the recommended preferred supplier of
the Insurance Broker
Association of Ontario (IBAO). |
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| Copyright © 2009 A.K.A. New Media Inc. - All rights reserved. |
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